About

Seto City in Aichi Prefecture is known as the "City of Fire, City of Earth," and has been producing pottery for over a thousand years. We run a guesthouse called "Masukichi" in this town.

"We want to share the charms of Seto that are still little known!" With this desire in mind, we built Masukichi, a lodging facility that serves as the gateway to the town, published a guidebook to help people walk around the town, and also opened a souvenir shop selling Seto ware and a cafe.

In Seto, pure white, high-quality clay that is easy to mold is extracted from a clay quarry in the center of town. The clay excavated through open-cut mining resembles the Grand Canyon of America, and is known locally as the "Seto Canyon." However, since the general public is not allowed to enter, its existence is not well known nationwide.

In Seto, they have been making everything from pottery and porcelain to tableware, dolls, and industrial products, adapting to the times. They produce so much that ceramics are called "Setomono." There is no uniformity to Setomono. However, its greatest feature is that it can make anything.

However, because you can make anything, it can be a little confusing.

We therefore speak directly with the potteries and manufacturers in this town and take the time to introduce their products to you.

I would be happy if I could share with you the manufacturing scene in this town.