From Saturday, November 15th to Sunday, December 14th, 2025 , " Listen to the Voice of the Soil from Seto 2025" will be held at "Open MUJI," an event space open to the local community by MUJI Nagoya Meitetsu Department Store, located just a short walk from Meitetsu Nagoya Station .
This will be the second time the event has been held at MUJI Nagoya Meitetsu Department Store, following last year's event.
What is "Listen to the Voice of the Soil from Seto 2025"?
Last year's exhibition.
Pottery and porcelain tableware are a part of our everyday lives.
The starting point for good pottery is good soil.
Seto City in Aichi Prefecture has been producing pottery for over a thousand years.
This is because high-quality clay for pottery could be extracted.
In particular, thanks to the availability of high-quality soil known as "frog-eye clay," which is found nowhere else in the world, a wide variety of products have been created to adapt to the changing times.
(For more details, please see the series "Listen to the Voice of the Soil from Seto 2025 .")
Even a small amount of this high-quality frog-eye clay can be used to great effect, and it is blended with various soils and used in pottery production areas all over the country.
Seto soil is the result of a fortuitous geological history, and the clay you see is a "product" created through division of labor and wisdom.
This second installment will focus on learning about soil and reexamining the relationship between resources, manufacturing, and lifestyle.
Listen to the Voice of the Soil from Seto 2025
Dates: November 15th (Sat) - December 14th (Sun)
Hours: 10:00 AM - 7:00 PM
Venue: MUJI Nagoya Meitetsu Department Store Open MUJI
〒450-0002 Nagoya City, Nakamura Ward, Meieki 1-2-4 Meitetsu Department Store Men's Building 6F Meitetsu Department Store Main Store
Organizer: MUJI Nagoya Meitetsu Department Store Open MUJI
Planning: Studio Point Ltd. , Hitotsuchi ( " Masukichi - hostel, cafe, souvenir, guide- ")
Cooperation: Aichi Prefecture Ceramic Industry Cooperative , Kasen Mine Co., Ltd. , Jinya Marusen Ceramic Materials Co., Ltd. , Maruishi Ceramic Materials Co., Ltd. , Toshun Ceramics Co., Ltd., Seto Hongyo Kiln , Seto Togeisha , Sojuen , Hakusan Ceramic , Daiwa Ceramics Co., Ltd. , Chubu Denki Kogyo Co., Ltd. , Oji Kiln
[Nave days] 11:00-16:00
11/15 (Sat), 11/29 (Sat), 12/6 (Sat), 12/14 (Sun)
Talk event held
Talk event "From clay to pottery. Thinking about local craftsmanship"
November 22nd (Sat) 14:00-15:30 Participation fee: Free Venue: MUJI Nagoya Meitetsu Department Store Open MUJI
Speakers: Takehide Sawada, CEO of "studio point" / Shintaro Minami, CEO of "Hitotsuchi" / Yusuke Mizuno, 8th generation successor of "Seto Hongyo Kiln" / Issei Fujiyama, store manager of "MUJI Nagoya Meitetsu Department Store" Registration: Please follow this link (MUJI website)
LOCAL TOUR "A Journey Through the Earth"
To commemorate "Listening to the Voice of the Soil from Seto 2025," we will once again leave MUJI Nagoya Meitetsu Department Store and hold a local tour in Seto City.
Kasen Mine is a privately owned mine and factory that turns the raw clay of "Gairome" (frog's eye) into clay. The raw clay collected from the mountains cannot be used as is. We asked Kato Akihiro, the representative of Kasen Mine, how to turn raw clay into clay and his thoughts on the decreasing amount of soil.
* Minami Shintaro, the representative of "Hitotsuchi" (Masukichi TRAVEL), will guide you from the meeting place to the site .
A journey through the soil -Kasen Mine Edition-
December 7th (Sunday)
10:00-12:30
Meeting place: Masukichi
To apply, please follow this link (MUJI website)
We will visit Seto Hongyo Kiln, a pottery manufacturer that has been in business for about 250 years. We will be guided by Yusuke Mizuno, the eighth-generation successor, who treasures the philosophy of "Mingei" and creates handmade products.
This workshop has always used the bounty of nature, making their own materials for clay and glazes. How do they turn clay into clay? How are glazes made?
The pottery from Seto Hongyogyo is beautiful and comfortable. We will learn about the manufacturing culture of this area and the lifestyle of the people behind it.
*The "Kamagaki Path" on the way to "Seto Hongyo Kiln" Shintaro Minami, representative of "Hitotsuchi" (Masukichi TRAVEL), will be your guide.
A journey through clay - Seto Hongyo Kiln Edition -
Saturday, December 13, 2025
10:00-12:30
Meeting point: Kamagaki Path Parking Lot
Application: Please use this link (MUJI website)
