「土の声を聴く at 瀬戸」開催のお知らせ

Announcement of "Listening to the Voice of the Soil at Seto"

Last year, " Listening to the Voice of the Soil from Seto " was held at the "Open MUJI" event space in the MUJI Nagoya Meitetsu Department Store .

A digest version of the event, "Listening to the Voice of the Soil at Seto," will be held from June 6th (Fri) to June 29th (Sun) at "Masukichi - Accommodation, Cafe, Souvenirs, and Guided Tours."

What does it mean to "listen to the voice of the soil"?

Pottery and porcelain tableware are a part of our everyday lives. Their raw material is "earth." Just as good food cannot be made without good ingredients, good pottery cannot be made without good earth.

Seto City in Aichi Prefecture has been producing pottery for over a thousand years. This is because it has the world's best quality clay, which is made specifically for pottery. In particular, the existence of a type of clay called "frog-eye clay" has allowed it to adapt to the changing times and produce a wide variety of products, not just tableware.

This frog-eye clay is an extremely valuable natural resource that was created over millions of years in the course of the Earth's activities, when granite was broken down into clay and various conditions were miraculously met. However, it may soon be depleted. I heard this story while talking with people who live in the production areas and are involved in manufacturing.

Like oil and gas, soil is a natural resource, so once it's all mined, it will be gone. This prompted us to reach out to people who work with soil every day, wanting to learn more about it. How does raw clay from the mountains turn into clay and then into pottery? Through their voices, we listen to the "voice of the soil."

How are the tableware you see in the store made and displayed? We hope that this will give you an opportunity to think and reflect on your daily life and craftsmanship.


"Listening to the Voice of the Soil at Seto"
June 6th (Fri) - June 29th (Sun)
Venue: Masukichi
22 Nakakiricho, Seto City, Aichi Prefecture, 489-0042
Hours: Monday to Thursday 5pm to 9pm, Friday, Saturday, Sunday and public holidays 1pm to 9pm
Closed: None *The inn will be closed on Friday, June 13th due to private booking.
Admission fee: Free

[Planning and editing]
Studio Point
Masukichi

[Thank you for your cooperation]
Aichi Prefecture Ceramic Industry Cooperative Association
Kasen Mine
Jinya Marusen Ceramic Raw Materials
Maruishi ceramic raw materials
Sakusuke kiln
Seto Hongyo Kiln
Miyama Pottery Studio
Shin Kiln
Sojuen
Seto Ceramic Art Company

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